Hosted by Jim Ruta, Global Financial Hall of Fame Laureate
Get In The Room With The
Best Producers Alive.
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What Would You Do With What They Know?
Learn From The Best
How much would your business change if you could hear what the legends of this industry actually say when the cameras are off?
These are the conversations top producers have with each other: the exact words they use when a client hesitates, the questions they ask before they ever mention a product, the habits that kept them at Top of the Table for decades.
Most advisors spend their whole career without ever being in that room. SOLIS puts you in it. So ask yourself: if you heard it all, how much better would you be a year from now?
How much would your business change if you could hear what the legends of this industry actually say when they sit down for a real conversation?
These are the conversations top producers have with each other: the exact words they use when a client hesitates, the questions they ask before they ever mention a product, the habits that kept them at Top of the Table for decades.
Most advisors spend their whole career without ever being in that room. SOLIS puts you in it. So ask yourself: if you heard it all, how much better would you be a year from now?
Who's In The Room?
Learn From The Best
Van Mueller
One of the most prolific life insurance producers in the world. Top of the Table for over 30 years, still in the field every week, and famous for the questions he asks a prospect before he ever mentions a product. In SOLIS, Jim sits with him for two hours on exactly how those conversations go.
Tony Gordon
Past President of MDRT and one of the most respected producers the UK has ever put out. Decades at Top of the Table, built almost entirely on referrals and long client relationships. In SOLIS, Jim gets two hours with him on how he did it, and how he'd do it again starting today.
Sanjay Tolani
The youngest person ever to qualify for MDRT. Dubai-based, Top of the Table. Known worldwide for how he prospects and how he handles the objections everyone else runs from. In SOLIS, Jim sits with him for two hours on building a book in a market where nobody knows your name yet.
Wendy Felman
Granddaughter of Ben Feldman, the man most of this industry still calls the greatest life insurance salesman who ever lived, and niece of Marv. A New York Life agent since 1986, MDRT, CLU, ChFC, running her own agency in Arizona for almost forty years. In SOLIS, Jim gets two hours with her on what the Feldman way actually looks like, one client at a time, today.
Bruce Etherington
Sixty years in the business and still one of the most sought-after voices in it. Author of See the People, the book a generation of Canadian advisors built their careers on, and co-founder of CALU. He was Jim's very first SOLIS guest. Two hours on the only thing that has ever mattered in this business: getting in front of enough of the right people, every single week.
Gail Goodman
The Phone Teacher. For over 25 years she has taught financial advisors one thing: how to pick up the phone and get the appointment. Author of Modern Appointment Setting, and the person carriers bring in when their agents can't get past the first call. In SOLIS, Jim gets two hours with her on what to say, word for word, to turn a name into a meeting.
Join SOLIS
Get In The Room.
It took Jim more than 4 years to curate these icons and their best strategies, but you can get them all at once with your SOLIS Subscription. Charter SOLIS members paid more than $4,000 CAD to hear these sessions live! Now you can get a two-year subscription to that same material for just $997 plus tax. Get the help you need at anytime from anywhere. Sell more immediately.
Jim Ruta's School Of Life Insurance Selling
Two years of full access to course materials
100+ hours over 1500 years of life insurance sales experience
50 unscripted two hour conversations with 40+ of the worlds top producers and consultants
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Recorded Jim Ruta Coaching Calls on select sections ($497 Value)
Full transcripts and written summaries of every session ($2,000 value)
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What It's like Inside
Two hours Each With them
Finding The Next Client
With No Pipeline
Exactly What They Say
In The
First 10 Minutes
How To Answer
"Let Me Think About It"
How They Ask For The
Introduction
How They Built
Something
That Lasted 30 Years
Why Join The School Of Life Insurance?
Nothing Else Like It Exists.
The People
These are the producers everyone else quotes. Van Mueller, Tony Gordon, Sanjay Tolani, Bruce Etherington and 40 more. You don't get two hours with any of them anywhere else.
Unscripted
No slides, no course modules, no "seven steps." Jim asks what you'd ask and they answer like nobody's recording. That's where the useful stuff comes out.
Fits Around Your Week
Every session comes with a full transcript and a written summary. Watch it in the office, listen in the car, read it on your phone between appointments.
It Keeps Growing
SOLIS is still recording. Every new conversation lands in your library the day it drops, at no extra cost.
Discover the Difference
The Old Way vs. The [Your Solution/Service] Way
Traditional methods of [describe the process or field, e.g., lead generation, customer onboarding] can often be time-consuming, inefficient, and costly. With [Your Solution/Service], we’ve transformed the process to be streamlined, effective, and designed for results.
Manually sorting and responding to emails
AI automatically categorizes and responds to routine emails
Constantly scheduling meetings manually
AI handles scheduling and rescheduling, saving you hours
Spending time organizing data and files
AI organizes your data and retrieves it in seconds
Tracking projects manually with spreadsheets
AI tracks project progress and sends automatic updates
Writing repetitive reports by hand
AI generates reports based on real-time data
School Of Life Insurance
MOST ADVISORS VS THE BEST IN THE WORLD
Old Way
VS
After SOLIS
Cold Call & Hope
Get introduced by someone the prospect already trusts
Open with a product
Open with a question that makes them think
Present to a need they don't feel yet
Show them what they want before they know they want it
Chase objections and push for a close
Let the prospect ask for help
Wonder what the top producers actually know
Know, because they've heard it firsthand
Hi, I’m Jim Ruta
Global Financial Hall of Fame and Canadian Insurance Hall of Fame Laureate
MDRT Annual Meeting Main Platform speaker, invited back five times
Author of four best-selling books for advisors
I sold 103 lives in my first year in this business at 22. I ran one of Canada's largest agencies by 40. And for the last 25 years I've coached advisors on four continents. I built SOLIS because the people who taught me how to sell are gone, and nobody replaced them. So I went and found the best ones still working, and got them talking.